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Before Choosing a Name

What’s in a name? As it turns out, there’s quite a lot in a name! At Appellita, we help individuals and businesses find the right domain name for their company with our state-of-the-art name generator, one that’s unique, memorable and effective. However, name generation is only half of the battle when naming a...     Read More

"Integrity: A name is the blueprint of the thing we call character. You ask, What's in a name? I answer, Just about everything you do.”

Morris Mandel
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.COM vs new gTLD

At Appellita, we’ve made a conscious decision to focus exclusively on .com domains. The reason for this is simple. Since 1985, .com domains have been the most trustworthy generic top-level domains (gTLDs) available to businesses. However, as many are quick to note, there has been a huge explosion in the number of other gTLDs made...     Read More